Botanical: Echinacea purpurea 'White Swan'
General Characteristics: Pure white, with high coned centers. Coarse foliage adds good texture. This white coneflower is shorter than other varieties, making it a great mid-border plant. Easy to grow, prolific bloomer. Dark green leaves are lance-shaped and coarsely-toothed. Good fresh cut or dried flower. Deadheading will prevent seeding, but birds are crazy about the seeds, and the seedheads are attractive in the winter, especially in the snow. If removing them, leave the foliage at the base of the plant to overwinter. Excellent, long-blooming flower for massing in the border, meadow, naturalized area, wildflower garden or part shade area of woodland garden. Often massed with other purple coneflowers and black-eyed susans (Rudbeckias).