Perennial Plant of the Year 1998!
Purple coneflower ‘Magnus’ has non-drooping, flowerheads, broad petals of rosy purple surrounding a dark cone. It is a good cut flower. The horizontal, rose-purple flowers also attract butterflies like a magnet and the seeds are sought by birds. Seed heads left to ripen will invite finches. They have a long period of bloom, and the seed-heads are attractive as the bloom goes by.
The Coneflower is attractive when massed or grouped with other perennials. Purple coneflower may be planted in the middle of a perennial border or in naturalized areas. It may be used for cut flowers. It will tolerate heat, drought and wind. The coarse, dark leaves are attractive before flowering and the stiff habit make an attractive addition to either a formal or a cottage garden. This reliable plant can be incorporated as individuals into mixed planters with trees and shrubs. Its natural home is with other perennials in a flower border. Also works well in wild gardens and with native plants, where the rangy character is right at home.